R+P Post 2: Our target audience and how we plan to attract/address them

Primary Audience

Our primary audience would consist of fans of the genre. We hope to attract crime/thriller fans as the characters and themes in the film would be appealing to them. Other crime/thriller films that would attract a similar audience would be "Se7en" or "Taken". 

Secondary Audience

The secondary audience for our film are young adults/adults over the age of 15 but it is skewed towards those aged 15-24 years old. Our film would be rated 15, similar to other films/TV programs of the same genre such as Shutter Island (a thriller film) or The Escape Artist (a legal thriller TV series). It would probably contain strong language, violence, threat and intense scenes and therefore would not be suitable for those under the age of 15. 

We spoke to family and friends (ages ranging between 16-32 years old) within the target audience, to find out how to make our film opening appealing. They were asked whether they watched crime/thriller films and what about them they liked/disliked. Screenshots of some of the answers can be seen below. From the feedback we know to try and make our opening sequence as engaging as possible. We aim to do this by creating suspense and tension through the use of red herrings and cliff hangers. We hope that this will help to make our film less predictable as that was the main issue according to the people asked. Those who were more interested in seeing our film/a film of this genre were aged 16/17 years old.  

Screenshots of the feedback 

 Additionally, we plan to use characterisation as another method of addressing the audience. Our main character is a strong, successful independent woman who is in her mid-to-late 20s, which makes her relatable to members of the audience. Also, her personality could attract the 15-24 year olds as they may wish to be similar to her when they are older. 

A representation of our target audience