R+P Post 16: My Band or Artist

Our artist is called AJ and he is a 19 year old R&B singer-songwriter from London. 

We decided on this name as it is quite catchy and follows the trend of R&B artists having one name titles (e.g Usher, Ne-Yo). In addition to this, the name was well received by members of our target audience when asked for feedback. 

Although some of his songs would be about relationships and romance, his music is not defined by these kinds of love songs. AJ is very open about mental health issues having suffered from depression himself and is keen to raise awareness and help support people who are affected by it. Therefore we also hope that his songs are inspirational and moving and tackle difficult subject matters, such as mental health, in order to really create a sense of escapism through his music. We really wanted our artist to be passionate about music and for his songs to represent his feelings and emotions. This contrasts with the current music trend of the majority of songs being about sex, money or drugs and therefore makes him stand out. 

Similar to Stuart from 'The Internship'

In terms of his personality, AJ is intelligent, fun, outgoing, goofy and awkward - a lovable geek. These traits aren't typically associated with R&B artists and so we hope that this is part of what makes AJ a unique artist in the genre and helps him to stand out. We also want him to be a role model to younger audiences and relatable to teens and young adults.

Raleigh Ritchie and Ne-Yo inspired us a lot when deciding on who our artist was and how we are going to represent him.

Influences

It is important that we can establish a clear brand image for AJ through his debut single, album cover and website to ensure that the audience understand who he is as an artist which will help them to relate to and enjoy his music.