R+P Post 24: Planning my digipak panels

When planning our digipak panels we looked at a range of different album covers and then decided on the conventions we wanted to include. Our aim is to make sure that the cover is eye-catching and promotes the artist well.

Below is the flat plan for the front and back covers.

Front and Back panels

Front Cover

We plan to have a MCU of AJ in the centre of the cover, positioned at a diagonal to the camera looking directly at the camera, similar to an R Kelly album cover. The title 'Disclosure' will be in a white font and in block capitals. AJ will be written in a slightly curved font, similar to a signature, and position in the top right corner. This font and colour will be consistent across all ancillary texts. The background will be plain and grey with a slightly rough feel to it, similar to Amy Winehouse's album. 

Front Cover inspiration

Similar to our website, we spoke to some of our target audience members to get their thoughts on the panels so far. Both panels were liked, in particular the direct address that we planned on the front cover. In addition to this our back cover was said to be creative and different, helping it to stand out.

Back Cover

The focal image will be a LS of AJ on the right hand side that will be edited as a layered photo of AJ running his hand through his hair. We decided to edit a photo in a creative way in order to make our album unique. We were inspired by The Script and Raleigh Ritchie who both have edited photos which makes the album cover more creative. The song titles will run down the left hand side in the same font as the album title. Institutional information and the barcode will be along the bottom. The background will be the same as the front cover which should hopefully give a seamless look. 

Back cover inspiration

Here is the flat plan for the inside panels.

Inside panels

Inside Left Panel

We are planning to have the outline of AJ's side profile filled with words that represent what the album means to AJ, including feelings and thoughts. It will also include some representation of his beliefs and personality. The background will be a plain dark grey and the text will be a silvery white colour to give a sleek, classy finish. Our target audience members really liked the concept of the words inside the head and so I hope that we can make this panel look sophisticated, creative and professional. 

Inside Right Panel

The focal image will be a MCU of the back of AJ's head and will be taken on location. It will have a shallow depth of field so the background will be out of focus. We plan to edit it so that the photo is black and white, matching with the simple colour scheme of the other panels.