Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

All 3 of our products (the website, music video and album cover) were combined to create a successful marketing campaign that would reach and appeal to our target audience. It was essential that the campaign was synergistic in order to promote AJ's brand identity.

The aim of the music video is to raise awareness of the artist and promote the release of the single, which in turn promotes the album. 

The album provides audiences with a physical copy of more of the artists songs. However in the modern age album are becoming less prominent with the rise of streaming and online music services. The album also works to promote the tour, as tours are usually named after the artist's most recent album, which is the biggest source of revenue. 

The website acts a hub for all of the artists information. It is also used to promote the record label, tour ticket companies, music purchasing sites and merchandising retailers. The website should also meet the needs of the audience and be fun and interactive.

Marketing and Synergy
From researching into different artists, I decided to look in Kelahni's marketing campaign. She is an up-and-coming young R&B artist who has just released her debut album. In addition to this she is signed to our record label's parent company - Atlantic Records - and so this would help make our campaign as realistic as possible. 

Below is a diagram breaking down her marketing campaign.

Timeline of Music Video Releases, Performances and Album Release

How the website works with Kehlani's album and merchandise promotion

Using this as inspiration we tailored our three products in order to create a successful marketing campaign. 

Marketing theory also references the 4 Ps that form the marketing mix: Product, Place, Price and Promotion. We applied this in order to create a marketing campaign that is effective and appealing to our target audience. 

• Product: We created three products, one of which is available for purchase. These products will be available for the audience to enjoy and generate their interest. 
• Place: All of the products are online and given the increase in the use of Web 2.0 and the huge impact of social media this is the best place for our products as it has a wider reach and attracts the youth audience which is a large portion of the music listening demographic.
• Price: Our merchandise is being sold at affordable prices and is cheaper than some existing products meaning that people will be more attracted to buying AJ merchandise. 
• Promotion: Our website promoted both the music video and the album. The music video promoted the album also. We also had events promoting AJ as he is a new artist including a Meet and Greet in Westfield Shepherd's Bush. 

Star Identity

Richard Dyer's Star Theory suggests that a pop star has an identity not just restricted to their music. Below I have created a mind map in order to explain how we applied Dyer's Star Theory when constructing AJ's image. 

Website and Connectivity
Below is a Prezi that I have created in order to show how our website acts as the hub for all of our products and how it connects them all together as well as being able to connect the audience to AJ himself. 

Ultimately I feel that our three products work really effectively together and are successful in creating a realistic marketing campaign. They also work well to create a brand image for AJ that is appealing to our target audiences.