Evaluation Question 3: What have you learned from your audience feedback?

When creating any media product it is essential to organise and reflect on feedback from members of the target audience in order to ensure that the product is appealing to the potential consumers. We received feedback throughout the construction of our music video, album cover and website and also on the final products. Below I have analysed the responses we got from our audience feedback. 

Our Target Audience

• Primary Audience: Our primary audience consists of fans of R&B music (both modern and old school R&B) as these would be the people who are willing to buy and engage with the music. We did not limit this by age or gender. These people are likely to be fans of other artists like Rihanna and Jason Derulo or old school artists such as Diana Ross or Luther Vandross.

  

  Primary Audience 

• Secondary Audience: People aged 12-25 as this is the biggest age demographic of music listeners. In addition to this AJ can act as a role model and inspiration to younger listeners. Most likely to stream music online on Spotify or YouTube or buy online from iTunes.

Secondary Audience

• Tertiary Audience: Fans of mixed genres such as pop and R&B or hip hop and R&B as they are likely to enjoy the style of music that AJ makes. They may listen to radio shows such as Capital FM or Kiss FM.

Tertiary Audience

Appealing to our Target Audience

Below is a prezi explaining how we applied the Uses and Gratifications Theory in order to appeal to our target audiences. 

Music Video Feedback

We received feedback after our rough cut and also throughout the process of constructing our video. Below is a table of the feedback we received from our rough cut and how we responded to it for the final product. 

Table of feedback and changes

In addition to this we showed friends and family the video at its halfway stage and asked for feedback. Everyone really liked in - especially the dance silhouette shots. People also really liked the fades between some shots and so we made sure to include more of them in the rest of the video. 

Once the video was finished and uploaded to YouTube we created an online survey using Survey Monkey. This was linked to the music video on YouTube and also sent out to our friends and family. This meant that we were able to get feedback from a range of different people who weren't necessarily part of our target audience. 

Here is a link to our survey.
https://www.surveymonkey.co.uk/r/K5SLH62

Below I have analysed some of the responses to the survey. 

This bar chart shows that the most common age group is 16-24 year olds which was really good as it meant that we got direct feedback from members of our target audience. We also got insight from younger viewers and older viewers giving us a wide range of opinions.

Bar Chart Representing the Age of the people who took the survey

The majority of people correctly identified the genre of the music video as R&B. Many people also thought it was a pop video and so this suggests we could have tried to make the genre clearer in the video. However it is a fairly well known song which may have caused some people to think that it's a pop song.

Some of the genres people thought the video was

Given that the majority of people said yes to wanting to find out more about the artist means that the video had a positive effect and that people found it interesting. This also means that AJ as an artist is engaging and likeable. 

Bar chart representing if people would like to know more about the artist

The narrative of the video was understood as was the message of the video. Nearly all of the answers stated that the message of the video was to not cheat in a relationship. This is a key message of the video but we also wanted to show that AJ was being the bigger person and forgiving his ex-girlfriend for cheating however, looking at the feedback, this may not have been as clear as we would have liked. 

Below is a screenshot of people's favourite shots from the video. Majority of the people said that the dancing and the silhouette effect were their favourite shots. The shadows and the black and white grading on the narrative shots were also really liked. This feedback was really nice to hear because our group loved the silhouette lighting and we are really happy that it has been effective. We worked really hard to create interesting lighting effects and it's good to see that the effort has paid off.

Examples of some people's favourite shots

The below bar chart shows a really positive response to our music video as the majority of people thought that it was 10 out of 10 and that there was nothing that needed changing. Some changes that were suggested was that there should be more dancing in the video and also to not show the new boyfriend's face in order to create more suspense. Other than that the video was well received.

Rating out of 10

Having our video on YouTube also means it is open to comments from the public. Additionally it means our video can be seen by a global audience which helps to widen AJ's fan base. 

Above is the comment we received from a viewer of our music video. This shows that our video has been constructed and styled well and that people enjoy watching it.

The photo above shows the breakdown of the views we have received on YouTube. The majority was in the United Kingdom, which is as expected as he is a British artist. However there are also views from the USA, Australia and United Arab Emirates showing that social media sites, like YouTube, have allowed AJ to have a global reach.

On top of this we received feedback from friends and family over message. The feedback was all really positive. The shots that were particularly liked were the silhouette dancing and the shadows shots.

We also received some feedback from a group of 17 and 18 year olds on our final music video. We filmed their reaction to the video and also their responses to some questions on the video. 

Overall we received really positive feedback to our music video. The lighting choices and dancing were especially liked as well as our quick pan between two shots. Our focus groups were also able to identify the genre of the video and the message. 

Website Feedback

When creating our website, we made sure to get feedback as we went along. During construction I asked a friend on her thoughts and she said to move the social media bar up into the header so that is is clearly visible and easily accessible as some people may not think to scroll all the way to the bottom. She also really liked the photos we used of AJ and said they were really good quality. 

Social Media in our Header

Overall thoughts on the final website has been positive. After speaking to some members of our target audience we were told that we had a "sophisticated logo", "sleek design" and a "professional website". This was really good feedback as it meant that our website looked authentic and could work in the music industry. 

Below is a video of two members of our target audience looking through our finished website. 

Album Cover Feedback

Our layered photo attempt

When creating the digipak we tried to ask friends and family for feedback as we did each panel. There weren't any major issues during construction and people liked the concepts and panels at each stage. One change we had to make was that the layered photo we planned in the flat-plan didn't work out as expected and so we had to come up with a replacement. 

However we did receive positive feedback for the replacement idea and it still works well with the other panels. Our final digipak cover was really well received. I sent photos of the cover to friends and family and below are some of their comments. 

From these I can see that the inside left panel with the words in AJ's head is the most popular panel. This was really nice to see as it meant that the personal and creative design we aimed for has worked well.

Below is a video of two members of our TA giving feedback on our final digipak cover.

Ultimately, I have learned that audience feedback is essential in creating a successful media product as it enabled us to make sure that we met their needs. We were able to tailor our products based on their comments to ensure that the products would be appealing.